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Cover of MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management

MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management

(LB)

Kevin Lane Keller, Philip T. Kotler,

Pearson (Publisher)

Published

2015

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Economics, Finance, Business and Management Business and Management Sales and marketing

By: Kevin Lane Keller, Philip T. Kotler | Publisher: Pearson | Released: 13 Aug 2015

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MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

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