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Cover of Framework for Marketing Management: International Edition

Framework for Marketing Management: International Edition

(Paperback)

Kevin Lane Keller, Philip T. Kotler,

Pearson Education (US) (Publisher)

Published

2007

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Economics, Finance, Business and Management Business and Management

By: Kevin Lane Keller, Philip T. Kotler | Publisher: Pearson Education (US) | Released: 19 Dec 2007

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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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