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Cover of Framework for Marketing Management: United States Edition

Framework for Marketing Management: United States Edition

(Paperback)

Kevin Lane Keller, Philip T. Kotler,

Pearson Education (US) (Publisher)

Published

2006

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Economics, Finance, Business and Management Business and Management Sales and marketing

By: Kevin Lane Keller, Philip T. Kotler | Publisher: Pearson Education (US) | Released: 18 May 2006

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Framework for Marketing Management For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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