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Cover of A Framework for Marketing Management: International Edition

A Framework for Marketing Management: International Edition

(Paperback)

Kevin Lane Keller, Philip T. Kotler,

Pearson Education (US) (Publisher)

Published

2008

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Economics, Finance, Business and Management Business and Management Sales and marketing

By: Kevin Lane Keller, Philip T. Kotler | Publisher: Pearson Education (US) | Released: 08 May 2008

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For graduate and undergraduate marketing management courses.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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