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Cover of Services Marketing: International Edition

Services Marketing: International Edition

(Paperback)

Jochen Wirtz, Christopher Lovelock,

Pearson Education (US) (Publisher)

Published

2003

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Economics, Finance, Business and Management Business and Management Sales and marketing

By: Jochen Wirtz, Christopher Lovelock | Publisher: Pearson Education (US) | Released: 11 Dec 2003

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₹4781.00

₹4929.00

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For graduate-level/MBA courses in Services Marketing.

Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases.

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