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Cover of Services Marketing: United States Edition

Services Marketing: United States Edition

(Hardback)

Jochen Wirtz, Christopher H. Lovelock,

Pearson Education (US) (Publisher)

Published

2006

Reviews

0

Economics, Finance, Business and Management Business and Management Sales and marketing

By: Jochen Wirtz, Christopher H. Lovelock | Publisher: Pearson Education (US) | Released: 20 Oct 2006

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₹8303.00

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For advanced undergraduate and MBA/EMBA courses in Services Marketing.

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.

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