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Cover of Essentials of Services Marketing

Essentials of Services Marketing

(Paperback)

Christopher H Lovelock, Jochen Wirtz, Patricia Chew,

Pearson Education Centre (Publisher)

Published

2012

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Economics, Finance, Business and Management Business and Management Sales and marketing

By: Christopher H Lovelock, Jochen Wirtz, Patricia Chew | Publisher: Pearson Education Centre | Released: 10 Jul 2012

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Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook.

With its visual learning aids and clear language, students read less to learn more.

For undergraduate services marketing courses.

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