The Paradox of Choice: (English)
(Paperback)
Jesse Russell, Ronald Cohn,
Book on Demand Ltd. (Publisher)
Published
2012
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Jesse Russell, Ronald Cohn,
Book on Demand Ltd. (Publisher)
Ships within 12-14 days
Print on Demand
Out Of Stock
High Quality Content by WIKIPEDIA articles! The Paradox of Choice - Why More Is Less is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. This same issue was first proposed by José Ortega y Gasset in Chapter 4 of his book The Revolt of the Masses.
