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Cover of Marketing Management: An Asian Perspective

Marketing Management: An Asian Perspective

(Paperback)

Tan Chin-Tiong, Ang Swee-Hoon, Leong Siew-Meng, Philip Kotler ,

Pearson Education (US) (Publisher)

Published
2000
Reviews
0
Economics, Finance, Business and ManagementBusiness and ManagementSales and marketing

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Appropriate for capstone undergraduate and graduate courses. The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.

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