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Marketing Management, An Asian Perspective

(Paperback)

Kevin Lane Keller, Swee Hoon Ang, Philip Kotler , Chin Tan, Siew Meng Leong,

Pearson Education Limited (Publisher)

Published

2017

Reviews

Economics, Finance, Business and Management Business and Management Sales and marketing

By: Kevin Lane Keller, Swee Hoon Ang, Philip Kotler , Chin Tan, Siew Meng Leong | Publisher: Pearson Education Limited | Released: 16 Oct 2017

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For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

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