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Cover of Marketing: An Introduction

Marketing: An Introduction

(Paperback)

Gary Armstrong, Philip T. Kotler,

Pearson Education (US) (Publisher)

Published
1999
Reviews
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Economics, Finance, Business and ManagementBusiness and ManagementSales and marketing

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This accessible, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) pedagogy—cultivating an efficient, effective teaching and learning environment.

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