
Principles of Marketing
(Hardcover)
Philip T. Kotler,
Prentice Hall (Publisher)
Ships within days
Out Of Stock

(Hardcover)
Philip T. Kotler,
Prentice Hall (Publisher)
Ships within days
Out Of Stock
For the Principles of Marketing course.
The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students.
