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Cover of Integrated Marketing Communications

Integrated Marketing Communications

(Paperback)

Terence Shimp, Nigel Barker, J. Craig Andrews,

Cengage Learning EMEA (Publisher)

Published
2020
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Economics, Finance, Business and ManagementFinance and accounting

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Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.

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