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Cover of Advertising Promotion and Other Aspects of Integrated Marketing Communications: South African Edition

Advertising Promotion and Other Aspects of Integrated Marketing Communications: South African Edition

(Paperback)

Terence Shimp, J. Craig Andrews,

Cengage Learning EMEA (Publisher)

Published
2013
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Economics, Finance, Business and ManagementBusiness and ManagementSales and marketing

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South
African Edition provides a contemporary view of the role and importance of marketing
communications. Emerging topics such as the enormous popularity of social media outlets,
online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.

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