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Cover of Integrated Advertising, Promotion, and Marketing Communications: International Edition

Integrated Advertising, Promotion, and Marketing Communications: International Edition

(Paperback)

Donald E. Baack, Kenneth E. Clow ,

Pearson Education (US) (Publisher)

Published

2008

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Economics, Finance, Business and Management Business and Management

By: Donald E. Baack, Kenneth E. Clow | Publisher: Pearson Education (US) | Released: 27 Feb 2008

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Integrated Advertising, Promotion, and Marketing Communications For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

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