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Cover of IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications

IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications

(SA)

Donald E. Baack, Kenneth E. Clow ,

Pearson Education (US) (Publisher)

Published

2010

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Economics, Finance, Business and Management Business and Management Business communication and presentation

By: Donald E. Baack, Kenneth E. Clow | Publisher: Pearson Education (US) | Released: 21 May 2010

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IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications

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