Write On: Crafting Basic Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. The text provides step-by-step guidance on how to write business articles such as corporate quarterly earnings, economic indicators, outlooks for publicly held companies, small business profiles, and business or consumer trend stories. Other texts describe economic and business foundations and how journalists can find data, but they provide little if any actual writing instruction for business stories. Mathewson's text, based on Medill's highly successful business journalism program, fills this gap with essential and detailed writing instruction for future business journalists.
