Want to get more publicity for your business or organization? The Wright Way of Getting on TV will take you step by step through exactly how to get the media's attention to maximize your chances of getting your story on the nightly television news and major web sites. Get the inside scoop from an award-winning 30 year veteran of one of the largest television markets in America. This straight-to-the-point workbook includes how to position yourself into one of the six categories producers use to determine what's newsworthy, who to call to pitch your idea, how to get attention with social media, what to say during an interview, what to wear on camera, how to take matters into your own hands if all else fails, and much more.
About the Author: Michelle Wright is a news anchor in Pittsburgh and writes and reports on a variety of topics with a heavy focus on medical news. Michelle has reported live from the scene on the region's biggest news stories including: The Flight 93 crash on 9/11, the Quecreek Mine rescue, and the G-20 Summit. Michelle co-founded the workshop Is TV For You. She also hosts workshops for businesses in conjunction with her workbooks How To Get on TV The Wright Way, Dealing With Criticism and The Value of Communication. She is also a contributing reporter for WQED public television, an adjunct professor at Point Park University, and an adjunct professor at La Roche College. Michelle is a Liberty University graduate who began her career at WSET in Lynchburg, Virginia as an associate producer and was promoted to anchor and executive producer before eventually moving to Pittsburgh. Michelle's position has allowed her to interview some of the world's most fascinating people such as: Oprah Winfrey, Sidney Crosby, Peter Jennings, Arnold Palmer, President Jimmy Carter, Teresa Heinz Kerry, Jerry Falwell, Israeli leader Benjamin Netanyahu, Duchess of York Sarah Ferguson, and Space Shuttle commander astronaut Michael Fincke. Michelle also serves as the media spokesperson or emcee for Race for the Cure, Project Bundle Up, Fayette County Health Fair, The Emmaus Community, National Alliance for Mental Health (NAMI), the Leukemia and Lymphoma Society, and Achieva. Michelle has been honored with three Regional Emmy Awards, a National Headliners Award, an Edward R. Murrow Award, received numerous honors from the Associated Press and the Pennsylvania Association of Broadcasting, honored as the 2013 Journalist of the Year from Gladys Magazine, a 2012 MORE Award winner, a 2010 Woman of Distinction recipient, and a 2011 recipient of the SWPA Media and Mental Health Award.
