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Cover of Study Guide

Study Guide

(Paperback)

Gary Armstrong, Philip Kotler ,

Pearson Education (US) (Publisher)

Published
2008
Reviews
0
Economics, Finance, Business and ManagementBusiness and ManagementSales and marketing

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The 9th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements.  There is also a section providing suggested answers for all exercises, offering the students feedback on their responses.  Flashcards are also included. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.

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