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Rokda: How Baniyas Do Business

(Paperback)

Nikhil Inamdar,

Random House, India (Publisher)

Published

2014

Reviews

3.5714285373687744

7 reviews

Economics, Finance, Business and Management Business and Management

By: Nikhil Inamdar | Publisher: Random House, India | Released: 20 Oct 2014

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Baniya—a derivative of the Sanskrit word Vanij, is a term synonymous with India’s
trader class. Over the decades, these capitalists spread their footprint across vast
sectors of the economy from steel and mining to telecom and retail. And now even
e-tail.
Nikhil Inamdar’s Rokda features the stories of a few pioneering men from this
mercantile community—Radheshyam Agarwal and Radheshyam Goenka,
founders of the cosmetic major Emami; Rohit Bansal, co-founder of Snapdeal;
Neeraj Gupta, founder of Meru Cabs; and V.K. Bansal, a humble mathematics
tutor whose genius spawned a massive coaching industry in Kota—amongst
others.
Through the triumphs and tribulations of these men in the epoch marking India’s
entire post independence struggle with entrepreneurship—from the License Raj to
the opening up of the floodgates in 1991, and the dawn of the digital era—Rokda
seeks to uncover the indomitable spirit of the Baniya.

About the Author

Nikhil Inamdar is a business journalist settled in Mumbai. He has been a journalist for over 7 years and has been employed by prestigious news organisations like Times Now, NDTV and Bloomberg TV India, where he has been a news anchor and reported on sectors like realty and infrastructure. He currently is a Special Correspondent with the Business Standard. He has a degree in broadcast journalism and documentary film making from the University of Westminster, UK.