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Public Relations Practices: Managerial Case Studies and Problems(English)

(Paperback)

Allen H. Center, Stacey Smith, Patrick Jackson , Frank Stansberry,

Pearson Education (US) (Publisher)

Published

2013

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Economics, Finance, Business and Management Business and Management Sales and marketing Public relations

By: Allen H. Center, Stacey Smith, Patrick Jackson , Frank Stansberry | Publisher: Pearson Education (US) | Released: 28 Jan 2013

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MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.