The pedagogical features of this book are designed to support and improve media literacy skills. It lays out the elements of media literacy and the emphasis on media literacy is woven throughout the text. Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication
