Hooked: How to Build Habit-Forming Products
(Hardback)
Nir Eyal,
Penguin Canada (Publisher)
Published
2014
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₹1655.28
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Nir Eyal,
Penguin Canada (Publisher)
Ships within 16-18 days
Out Of Stock
How do successful companies create products people can't put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavio
