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Guerrilla Publicity: Hundreds of Sure-fire Tactics...(Guerrilla S.)

(Paperback)

Rick Frishman, Jay Conrad Levinson, JILL LUBLIN,

Adams Media Corporation (Publisher)

Published

2002

Reviews

Economics, Finance, Business and Management Business and Management Sales and marketing Public relations

By: Rick Frishman, Jay Conrad Levinson, JILL LUBLIN | Publisher: Adams Media Corporation | Released: 01 Jun 2002

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How to build publicity campaigns from the inside out. Guerrilla Publicity is set to become the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from scratch, how to zero-in on a targeted market, and how to infuse a marketing plan with publicity hooks. This motivational book also includes: Inside info on how to make friends in the media; Simple ways to get others to spread the message; Sample press releases and media kits