Marketing warfare was first considered dark ages ofcompetition. A decade and a half ago, the term "global economy"didn't exist. The vast array of technology that we take for granted was still aglimmer in the eyes of some silicon valley engineers. Global commerce was prettymuch limited to the multinational companies. Today's marketplace looks much likea tea party. The wars are escalating and breaking out in every part of the globe.Everyone is after everyone's business everywhere. Organizations must learn thatit's not about do or die for your company. It's about making the other guy diefor his company. It's also about pursuing the right strategy. Whether you'rebig, medium, or small sized company, this book and the sequel that isbeing planned provide the strategic model for company survival into the 21stcentury.
