Lets Explore,

Framework for Marketing Management: Integrated PharmaSim Simulation Experience

(Paperback)

Interpretive Simulations, Kevin Lane Keller, Philip Kotler ,

Pearson Education (US) (Publisher)

Reviews

Economics, Finance, Business and Management Business and Management Sales and marketing

By: Interpretive Simulations, Kevin Lane Keller, Philip Kotler | Publisher: Pearson Education (US)

Ships within 10-12 days

Out Of Stock

₹9947.00

₹10427.00

5% off

For graduate and undergraduate marketing management courses.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.