Based on real-world practices and current thinking, the text?s presentation of strategic management features an increased emphasis on the ?business model? concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies?both domestic and international?so that students gain practice putting chapter concepts into action.
