Lets Explore,
Cover of Data Mining Techniques (2Nd Ed.)

Data Mining Techniques (2Nd Ed.)

(Paperback)

Michael J.A.Berry, Gordon S.Linoff,

Wiley India Pvt Ltd (Publisher)

Published
2004
Reviews
4.25

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This edition of Data Mining Techniques shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems. Each chapter covers a new data mining technique, and then immediately shows how to apply the technique for improved marketing, sales, and customer support.

About the Author

Michael Berry and Gordon Linoff are the founders of Data Miners Inc., a consultancy specializing in data mining. They are the authors of two of the leading data mining titles in the field, both from Wiley: Data Mining Techniques and Mastering Data Mining.

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