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Cover of Contagious: How to Build Word of Mouth in the Digital Age(English)

Contagious: How to Build Word of Mouth in the Digital Age(English)

(Paperback)

Jonah Berger,

Simon & Schuster (Publisher)

Published
2016
Reviews
3.5999999046325684
Economics, Finance, Business and ManagementEconomicsBehavioural economics

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The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

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