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Cover of Building Data Mining Applications for CRM

Building Data Mining Applications for CRM

(Paperback)

Kurt Thearling, Stephen Smith, Alex Berson,

McGraw-Hill Education - Europe (Publisher)

Published
2000
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0
Computing and Information TechnologyDatabasesDatabase software

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This text provides comparison and contrast to different approaches and tools available for contemporary data mining. It offers a step-by-step plan to help readers develop a personalized approach.

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