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Cover of Applications in Basic Marketing

Applications in Basic Marketing

(Hardback)

William D. Perreault Jr. ,

McGraw-Hill Education - Europe (Publisher)

Published

2001

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Economics, Finance, Business and Management Business and Management Sales and marketing

By: William D. Perreault Jr. | Publisher: McGraw-Hill Education - Europe | Released: 01 Aug 2001

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A set of market clippins from popular business publications, developed to accompany the "Basic Marketing" and "Essentials of Marketing" texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.

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