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(Paperback)
Dan Heath, Chip Heath,
The Crown Publishing Group (Publisher)
Published
2011
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Ships within 14-16 days
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₹805.00
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Dan Heath, Chip Heath,
The Crown Publishing Group (Publisher)
Ships within 14-16 days
Out Of Stock
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that
