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Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases

(Mixed media product)

McGraw-Hill Education - Europe (Publisher)

Published

2003

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Economics, Finance, Business and Management Business and Management Management and management techniques

| Publisher: McGraw-Hill Education - Europe | Released: 01 Sep 2003

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Offers a concise, user-friendly presentation of strategic management. This book covers Porter's Five-Forces model and globally competitive markets. It includes several cases, many of which reflect high profile industries, companies, products, and people that students have heard of, know about from personal experience, or can easily identify with.

Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases

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