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Cover of Principles of Marketing

Principles of Marketing

(Paperback)

Addison Wesley Longman (Publisher)

Published
2005
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Economics, Finance, Business and ManagementBusiness and ManagementSales and marketing

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What's Key:

  • Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts.
  • CasePilot: an interactive business simulation to improve your case analysis skills.
  • Marketing Updates: current and archived articles organized by chapter.
  • Research Navigator: a portal for online research.
  • Access to streaming videos, self-study quizzing, PowerPoint lectures, and more.

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