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Cover of The One to One Manager: Real-world Lessons in Customer Relationship Management

The One to One Manager: Real-world Lessons in Customer Relationship Management

(Paperback)

Martha Rogers,

John Wiley and Sons Ltd (Publisher)

Published
2000
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Economics, Finance, Business and ManagementBusiness and ManagementManagement and management techniquesManagement of specific areas

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A report on the challenges and solutions found by managers leading one-to-one efforts at organizations such as Xerox and British Airways. The authors examine the issues involved in setting up and running one-to-one initiatives through a series of interviews with front-line executives.

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