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Cover of The Marketing Plan Handbook

The Marketing Plan Handbook

(Paperback)

Prentice Hall (Publisher)

Published
2007
Reviews
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Economics, Finance, Business and ManagementBusiness and ManagementSales and marketing

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For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles of Marketing.

Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto’s Marketing PlanPro (a commercial software) to aid in the process.

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