People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful.
About the Author
Rohit Bhargava is a founding member of the world’s largest group of social media strategists at Ogilvy where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies. He has been featured in The Wall Street Journal, BusinessWeek, and NPR as a marketing expert and is an Adjunct Professor of Marketing at Georgetown University. He has presented at Blogworld, Adweek, and TEDx, as well as numerous other events around the world.
