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Cover of Introduction to E-Commerce: United States Edition

Introduction to E-Commerce: United States Edition

(Paperback)

David King, Efraim Turban,

Pearson Education (US) (Publisher)

Published
2002
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For undergraduate-level courses in Electronic Commerce.

Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

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