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Cover of Foreign Advertising in China: Becoming Global, Becoming Local(English)

Foreign Advertising in China: Becoming Global, Becoming Local(English)

(Hardback)

Jian Wang,

John Wiley and Sons Ltd (Publisher)

Published

2000

Reviews

0

Economics, Finance, Business and Management Business and Management Sales and marketing Advertising

By: Jian Wang | Publisher: John Wiley and Sons Ltd | Released: 01 Jul 2000

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Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.

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